Applications open

Doncaster creator? Make it official.

We're looking for Doncaster creators to become the face of The Don. Real local stories, real rewards, real community. Anyone can apply.

Apply now → See what's inside
Cashrewards on high-performing content
15%on content sales
2+videos a month
Harry Rigg, presenter of The Don, pointing at the camera
Harry Rigg interviewing racegoers at Doncaster Racecourse's 250th Leger Festival
@wearethedon
The Don team filming at Doncaster Racecourse
Filming at Doncaster Racecourse
Who we are

Doncaster's own voice, now yours too.

The Don is a digital media platform made for the people, by the people. We tell the stories that highlight local heroes, showcase small businesses, celebrate culture and spread real pride about Doncaster.

We're here to flip the narrative: from negativity and apathy to pride and opportunity. As an Ambassador, your content becomes part of that voice: your local stories, your style, published on The Don and seen across the city.

If you make content about Doncaster and it already looks like The Don, we want to hear from you.

Follow along: TikTok · Instagram

Recent Don shoots

Racedays, fight nights, award dos, street interviews and the odd zebra. This is the kind of thing you'd be filming.

Harry Rigg interviewing Frankie Dettori at Doncaster Racecourse's 250th Leger Festival
Frankie Dettori at the 250th Leger
The Don at a big fight night in Doncaster
Fight night in Donny
Feeding a zebra on a shoot for The Don
Feeding zebras, as you do
The Don street interview at a Doncaster event
Street interviews at Donny events
Harry Rigg with a guest outside a Doncaster coffee shop
Coffee shop catch-ups
The Don team out filming in Doncaster
Out filming round town
The kit

Everything you need to start strong.

Once you're accepted, your kit goes into production. No "follow the brand guide and hope". We set you up properly.

The Don microphone flag at The Don's birthday celebration
The Don Mic

Welcome Pack

A proper welcome to the crew: Don-branded essentials that kit you out from day one.

The Don Mic

Your own Don microphone plus accessories, so every clip sounds as sharp as it looks.

Merch Drop

Exclusive Don merch to rep on and off camera, with more drops added as the programme grows.

Full Branding Pack

Logo placement guide, caption style guide and ready-made end graphic cards, so every video is unmistakably Don.

The welcome pack and merch are yours to keep. The Don Mic and any other Don-owned equipment are on loan for as long as you're an active Ambassador, and need to be returned if the partnership ends.

Every video opens the same way

"Hey, it's [Your Name] from The Don, and today…"

Every caption follows the same format

Tag your personal account, and include Don Ambassador: @[your handle]

How it works

Simple to run. Nothing to guess.

Your job is film it, edit it, upload it to Frame.io. That's it. The Don team handles the posting schedule from there.

  1. 1

    Book & collect your kit

    Pick a date, come in, collect your welcome pack, mic, merch and branding pack, plus a mini ambassador onboarding.

  2. 2

    Film & edit local content

    Your city, your style, shot and cut to The Don's branding guidelines.

  3. 3

    Upload to Frame.io

    Every submission goes through Frame.io for review, then we take it from there and handle the posting schedule.

  4. 4

    Upload 2+ a month

    The minimum to stay an active Ambassador in good standing.

  5. 5

    Earn on your best content

    High-performing videos earn cash rewards. The further they travel, the more you earn.

The only rule

Keep it positive. That's it.

No slagging off the city

No footage where the public is caught saying negative things about the city.

No grim backdrops

No areas shown looking like a mess or run-down.

Why it matters

We're here to change the way people talk about Doncaster and get people spending time, money and love on our home town, so every upload needs to pull in that direction.

Get rewarded for creating

Rewards that scale with your reach.

Cash rewards on high-performing content, on top of your kit and merch.

High-performing content
Cashrewards

Videos that perform well earn a cash reward. The further they travel, the more you earn. We'll talk you through how rewards work directly once you're accepted.

When we sell your content
15%commission

When The Don sells your content on, you get 15% of the sale, on top of any cash rewards. Your videos keep earning long after they've posted.

Sponsorship dealsExact pricing is shared once you've signed the Ambassador NDA.After NDA
One-off business campaignsExact pricing is shared once you've signed the Ambassador NDA.After NDA

Minimum 2 videos a month to remain an active Ambassador. All submissions are reviewed via Frame.io before any reward is confirmed. Full terms are shared in your welcome pack. It's not just the cut, either: every sale puts your name and face in front of new audiences, one of the easiest ways to build your own profile as a creator.

More than content

Join the crew, not just the programme.

Being a Don Ambassador comes with a community around it: creators who back each other, and a team that opens doors.

  • Restaurant & venue reviews
  • Free food & drink
  • Creator meetups
  • First look at Don events
  • Direct line to the Don team
  • Shoutouts across Don channels
  • Free access to our podcast studio

Got something that could work for The Don's socials? Mini interviews with Doncaster heroes, local talent, even the odd celebrity. Ambassadors get free use of the studio at sevenstudios.co.uk to make it happen.

The Don presenters on stage at the DBTH Star Awards 2026
DBTH Star Awards 2026
Applications open

Apply to be a Don Ambassador.

Fill this in and the Don team will take a look at your content and get back to you.

  1. We review your content and confirm your place & details
  2. You come in on your chosen date for kit collection & a mini ambassador onboarding
  3. You're added to the private creator community
  4. First upload lands in Frame.io within 2–3 weeks

This slot covers your kit collection (welcome pack, mic, merch & branding pack) and a 30-minute mini ambassador onboarding with the Don team. We'll confirm the exact time and location by email.

Ambassador NDA: please read before signing off

1. Purpose. As part of the Don Ambassador Programme, you may be given access to confidential business information belonging to Seven Studios, trading as The Don (“the Company”). This Agreement sets out your obligations to keep that information confidential, both during and after your time as an Ambassador.

2. Confidential Information means any non-public information disclosed to you in connection with the Programme, including but not limited to: reward rates, commission structures and sales, sponsorship or campaign pricing; unreleased content, editorial plans and posting schedules; the Company's branding materials and internal creative processes not yet made public; business or partnership arrangements, including sponsor and client identities and terms; personal information about other Ambassadors, staff or contacts; and anything else a reasonable person would understand to be confidential.

3. Your obligations. You agree to keep Confidential Information strictly confidential, use it only to take part in the Programme, take reasonable care to protect it from accidental disclosure, and not use it to compete with the Company.

4. What this doesn't cover. Information that's already public, that you already lawfully knew, that you develop independently, or that you're required by law to disclose.

5. Ownership & equipment. Nothing here transfers ownership of Confidential Information, IP, or Company-owned kit to you. The Don Mic and any other loaned equipment remain the Company's property and must be returned if you stop being an Ambassador.

6. How long this lasts. These obligations apply while you're an Ambassador and continue for 24 months after your participation ends, regardless of how or why it ended.

7. No employment or exclusivity. This Agreement doesn't create any employment, partnership, agency or exclusivity relationship. The Company may pause or end the Programme, or your involvement in it, at any time if it isn't working out.

8. If this Agreement is broken. Unauthorised disclosure could cause the Company real, possibly irreparable, harm. The Company may seek an injunction alongside any other remedy available to it.

9. Governing law. This Agreement is governed by the laws of England and Wales.

Your application goes straight to the Don team by email.